Kim Kardashian once credited Balmain’s Olivier Rousteing, former Givenchy creative director Riccardo Tisci, and Balenciaga’s Demna as the designers responsible for what she categorizes as her three distinctive high-fashion eras. Now, it appears the designer behind her current aesthetic is one from an entirely different decade. Increasingly, Kardashian has been out and about this year flaunting rare archival pieces from Karl Lagerfeld’s reign at Chanel. Often (but not always) her choices are accessories, and she’s shied away from head-to-toe looks, often mixing pieces with other labels while letting those famous interlocked ‘C’s punctuate her outfit.
Sure, any woman with Kim’s economic blessings may be tempted to splurge on some iconic Chanel now and again, but this is Kris Jenner’s daughter we’re talking about here. If she’s curating a recurring aesthetic, there’s likely some reason behind it. Or, at the very least, a fashion strategy.
A few years back, Kim was almost exclusively wearing Balenciaga—but in 2023, she’s been a full-on fashion freelancer. You can still spot her in an occasional Balenciaga piece, but she’s also the current star of Marc Jacobs’s ad campaigns and recently co-designed an entire collection with Dolce & Gabbana. No single designer had a monopoly on her recent wardrobe—that is, until the Chanel started creeping in.
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At first, it didn’t seem intentional. Kardashian, of course, has been spotted with Chanel purses from time to time even before the fashion world took her seriously. She even flaunted the notorious Chanel micro-kini, designed by Lagerfeld, back in 2018. But since spring, her choice of Chanel bag has seemed both more pointed and more frequent.
She signaled the beginning of the era back in April while out in New York City. Kardashian paired a Chanel crop top with three choice accessories from the ’90s: monogramed lambskin gloves, a quilted vanity bag, and some iconic chained sunglasses from 1992.
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